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On a typical day, more than six million people are
taking virtual tours in cyberspace,
up from roughly
two million in 2004.
(1)
As of August 2006, over half of American adult
internet users (57%) have
taken virtual tours of
another location online. (1)
80% of internet shoppers say images are imperative
when deciding to
buy or use a company's product or
services. (1)
79% of repeat buyers and 84% of first time buyers
use the internet to search for a home. (2)
(1) 2006 Pew Internet & American
Life Study
(2)
2006 National Association of Realtors Survey |
Testimonials on A-Perspective Virtual Tours
and the Real Tour Vision
network
Scott,
I am quite pleased with the final
product.
Your work has added value to the viewing
of my house and I want to have vast exposure as best
possible.
By the way, friends and family members viewing your work
have called and said it is outstanding.
Thank you
for the CD. I received the package today. I also got
more WOW's on your work when colleagues happen to see
it.
Gail M.
Simsbury, CT
Home owner/seller
The era of
reserving
virtual tours only for high-end luxury homes has
ended. Since luxury homes account for only a
small percentage of the single family market,
real estate agents who only use virtual tours
for such properties are missing a huge part of
the market. People today are busy and are
looking for faster solutions to find their dream
home. Home shopping on the internet for a few
minutes a day after putting the kids to bed is
fast becoming the reality for many buyers. With
71% of Americans accessing the internet on a
daily basis, it's easy to see how
virtual tours
of nearly any residential property are the
marketing wave of the future.
Nestled at the tip of Lake Superior in Duluth,
MN, Inland Seas Virtual Tours is committed to
providing the tools necessary for real estate
agents in the Twin Ports area to showcase their
properties in an ever-changing market. Our goal
is to provide excellent customer service and to
be on the cutting edge of advances in the
virtual tour industry so that the agents don't
have to!
One of the most exciting tools available through
our partnership with Real Tour Vision is
HitStats 2.0(TM), a proprietary internet traffic
reporting technology.
One of our customers is using the statistics
report as a marketing and communication tool
with her clients. The report shows her clients
how she is working on their behalf to sell their
home in a stagnant market. She has been able to
use this valuable information to modify her
marketing plan accordingly.
2008 promises to be the best year yet for Inland
Seas Virtual Tours!
Travis Bumgardner
Inland Seas Virtual Tours
Duluth Virtual Tour Provider
www.isvt360.com
Ever
been on Realtor.com and noticed the little red
spinning houses that show up on listings for virtual
tours? If you haven't, it would seem you are in the
minority!
I put a virtual tour up for a client (who happens to
also be my spouse), for a moderately priced home.
Incidentally, one of the other agents in his office
also had a listing in the same area. Similar prices
($116,500 and $117,000), similar square footage
(about 1500), and similar amenities. According to
the Realtor.com control panel, my husband's listing,
with the "SUPER-SPINNING-HOUSE" has been viewed, on
average, 3100 times a month. The other listing, with
no real estate virtual tour, has been viewed only
548 times a month. Therefore, the listing with
"SUPER-SPINNING-HOUSE" gets as many views in ONE
MONTH as the other listing gets in nearly 6 months.
My husband's listing got 4 offers in four months,
all very good, but the seller has so much traffic
she's holding out for full price. The poor seller
with no spinning house on her listing took the one
and only offer she got after six months on the
market, and it wasn't what she had hoped to make on
her house.
Honestly, I was stunned and amazed at the results
when I saw them. Folks, if people don't look at your
property, they are not going to buy it.
If you use a Real Tour Vision Full Service Dealer,
like Home Tours of Oklahoma, your virtual tour goes
not only to Realtor.com, but to more than 80 partner
websites. You can also link it to the MLS, your
broker's website, your website, or any other website
you choose. So, skip the newspaper ads (cheesy and
ineffective) and put your marketing where it
matters!
That's the best tip you will get from this blog or
anywhere else for that matter!
Cori Warner
Oklahoma City Virtual Tour Company
Home Tours of Oklahoma
Last
Sunday morning I checked my email, and noticed I got
a lot of thank you emails from clients excited about
their new advanced hit statistic reports. I
certainly did not tell them that I did not send them
to them. My customers went on and on about how great
they were.
Here is the best part, Monday morning rolled around
and the phone started ringing and the emails started
coming in with new virtual tour orders. Why? Because
they saw the new hit stats that
RTV sent out
for us. Looking at them reminded them of other
listings that they need virtual tours on. I took at
least 6 new virtual tours orders due to the hit stat
reports on that one day alone.
Thanks Real Tour Vision for doing this for your
virtual tour providers. I have always said that
keeping in touch with your clients is important and
the advanced hit stats are a great way to do that.
It also keeps my company name in front of them.
Michael Thompson
Real Vision Studio
Detroit Virtual Tour Company and Service
www.RealVisionStudio.com
Loss
prevention is usually associated with theft in
retail stores, warehouses or pilferage.
However, in the real estate business, I consider
“Loss Prevention” the prevention of losing your
existing customers, especially your listings.
In addition to being a virtual tour provider in
Mount Dora, I am also a licensed Broker – Associate
here in the Great State of Florida.
Florida, like just about all parts of the country is
undergoing an “adjustment” to the market. One of the
biggest and bitterest pills for a real estate agent,
and especially the listing agent, to swallow is the
pill you have to take just before you attempt to
make that weekly “update” call to the seller.
“Hello Mr. and Mrs. Seller this is your friendly
real estate agent, you know the one who was begging
to list your house?”…..Well I just wanted to let you
know, I’m still here…..Yes, I realize I haven’t
shown your house lately, nor has anyone asked to see
it. I just want you to know, I’m doing everything
possible to get it sold. Have a Nice Day!”
The best time to make that call is probably midday
when you know the call is going to go into voice
mail so you don’t actually have to have a
conversation about how bad the market is, nothing is
selling, no one can get a loan….blah, blah, blah. We
as real estate agents aren’t telling them anything
they don’t already know.
Fortunately, with the auto emailing feature of the
tour stats a detailed picture of “activity” on the
seller’s virtual home tour can be sent directly to
them. I find that if I send it to both the seller
and myself, it serves as a “trigger” to call that
seller and discuss the activity for the past week.
This obviously accomplishes several things. First, I
have removed the “sting” of telling them what they
already know, that there haven't been any showings,
that the market is bad, etc. Instead I can focus on
how many hits the tour got and talk about why that
didn't convert into showings. I can venture to say:
A. the price is too high B. Maybe you should move
that car (the one that is up on cement blocks) from
the front of your house. C. Cut the grass, etc.,
etc.
If there haven’t been any hits on their virtual
tour, we can now determine the WHY of the reason. As
real estate agents, we are taught the only reason
property doesn’t move, no matter what the market, is
either PRICE, CONDITION, TERMS, LOCATION or the
AGENT.
If we, as agents, don’t communicate on a regular
basis, we alienate ourselves from that customer, the
one who originally liked us or they wouldn’t have
entrusted the sale of their home to us. By not
communicating with them, they will either go with
some other company when their listing expires or
cancel their listing and possibly go with some other
agent.
As both an agent and a
virtual tour
provider, I can tell you that reviewing the
hit stats report is an ideal “Loss Prevention” tool
and the beauty of it is that it’s totally painless.
Dave Morehead
Mount Dora Virtual Tour Company
www.VirtuallyHere.Net
"Virtual touring saves
time, money and professionally presents the property
to the most prospects."
Bob Brick RE/MAX Bayshore Properties, Ltd
"This program provided
the professional exposure we needed to market our
home. After going on line, the interest in our
home dramatically increased. Calls literally
came in from all over the country. Bottom line
- our home sold within 30 days to a buyer from the
Detroit area. We were thrilled with the
results and would not even consider selling another
home without an interactive 360 Tour''
Jim & Shannon Petaja Home Owner
We went through three
other virtual tour providers for our Condo
Conversion project before we found you. I
can't believe how good the tour looks! We will
definitely be using your services for future
projects. Do you go to Ft. Lauderdale? ....
- Thelma Sherman, Sherman Properties Miami FL
"This marketing system
has added a new, dynamic dimension to our marketing
program, as well as drastically reduced our
traditional marketing expenses. This has
helped streamline company transactions through
promoting in-house ancillary business (increasing
our company’s bottom-line!) and is used to recruit
tech-savvy agents."
Bob Garrow Garrow-Loftis/GMAC Real Estate
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