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On a typical day, more than six million people are taking virtual tours in cyberspace, up from roughly two million in 2004. (1)
As of August 2006, over half of American adult internet users (57%) have taken virtual tours of another location online. (1)
80% of internet shoppers say images are imperative when deciding to buy or use a company's product or services. (1)
79% of repeat buyers and 84% of first time buyers use the internet to search for a home. (2)
(1) 2006 Pew Internet & American Life Study
(2) 2006 National Association of Realtors Survey |
Have you, the Real Estate Agent, figured it out yet?
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Update, March 31, 2010
Piro Real Estate recently performed a survey of similar sized
homes in the Manchester Connecticut area. Of the 28 homes listed that had
recently sold, 8 listings had a virtual tour; those 8 homes sold in an average
of 23.6 days. The other 20 homes sold in an average of 98.1 days.
That's over 4 times faster! Do not underestimate the power of professional
photography and virtual tours for your listings.
According to RISMedia in a recent study, researchers found that the use of professional photography increases the perceived value of a home by nearly 12 percent. Additionally, 7 times as many respondents to their survey admitted that were very likely to visit the homes marketed with professional photography services than those houses which showed only property information.
Buying a house is greatly impacted by the first impression of the prospective buyer. A professionally photographed home will give you a better chance to influence the prospective buyer to visit your listings, and also will incline the buyer to make a higher offer. Perceived value is not the same as what someone ultimately pays for a property, but it sets the first idea as to what the property is worth in a buyer’s mind compared to other homes in the same neighborhood.
Real estate is a referral promoted industry and the satisfaction of your customer will undoubtedly generate more clients. Most clients will quickly understand that if you are able to invest a little of your hard earned money in obtaining a professional virtual tour of their home you are willing to go a lot further than the real estate agent that only wants to place a yard sign in front of their homes and hope for the house to sell itself. Customers will realize that their house is being set apart from the rest of the properties in the area.
According to Realtor.com, more than 84 percent of prospective home buyers start their search on the Internet. The data also shows that individuals who viewed a virtual tour of a property felt the listing would be on the market for a shorter period of time when compared to similar homes.
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"He still hasn’t figured out how to work that ‘do-it -yourself’ program, meanwhile I’ve sold two listings and listed three more houses! What’s my secret?
I hire a professional to photograph, upload and distribute virtual tours of all my listings worldwide... so while he is still on the computer, I am already getting leads!” |
| The 2006 National Association of Realtors® MLS Technology Survey shows that 73% of Realtors® don’t even know where the leads from MLS public websites go and only 4% believe that their MLS public website is even good for their Realtor image. With our Virtual Tours, you can be assured that ALL of your leads go to you. |
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Get worldwide exposure for your listings in one business day for less than the cost of a classified ad!
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